Measure the LTV impact of improving customer retention
growth2Category: growthLTV Increase
$583
Extra Users Retained/Month
70.00
Cohort Value Increase
$583,333
Improving retention from 85% to 92% increases LTV by $583 per customer, retaining 70 additional users monthly.
Customer retention measures the percentage of customers who continue using a product or service over time. Retention directly impacts lifetime value through extended revenue periods and reduced acquisition costs.
Retention strategies focus on onboarding optimization, value realization, and proactive engagement to reduce churn triggers and increase customer satisfaction.
LTV Increase
$583
Extra Users Retained/Month
70.00
Cohort Value Increase
$583,333
Improving retention from 85% to 92% increases LTV by $583 per customer, retaining 70 additional users monthly.
Customer retention measures the percentage of customers who continue using a product or service over time. Retention directly impacts lifetime value through extended revenue periods and reduced acquisition costs.
Retention strategies focus on onboarding optimization, value realization, and proactive engagement to reduce churn triggers and increase customer satisfaction.