Calculate the realistic market share you can capture in the near term
ms3Category: market-sizingCalculate the realistic market share you can capture
Your Market Share
5.0%
Serviceable Obtainable Market
$25,000,000
Competitor Share
45.0%
Targeting 5% of your $500,000,000 SAM yields a $25,000,000 SOM. With competitors holding 45% market share, 55.0% remains available for capture.
Serviceable Obtainable Market (SOM) represents the realistic portion of SAM a company can capture in the near term, accounting for competitive dynamics, market entry barriers, and go-to-market capacity. SOM provides a grounded revenue target based on achievable market share rather than theoretical maximum potential.
SOM calculations factor in existing competitor market dominance, brand strength, distribution advantages, and the time required to build market presence. Most startups target single-digit market share initially, while established companies entering new segments may achieve higher capture rates based on brand transfer and existing customer relationships.
Your Market Share
5.0%
Serviceable Obtainable Market
$25,000,000
Competitor Share
45.0%
Targeting 5% of your $500,000,000 SAM yields a $25,000,000 SOM. With competitors holding 45% market share, 55.0% remains available for capture.
Serviceable Obtainable Market (SOM) represents the realistic portion of SAM a company can capture in the near term, accounting for competitive dynamics, market entry barriers, and go-to-market capacity. SOM provides a grounded revenue target based on achievable market share rather than theoretical maximum potential.
SOM calculations factor in existing competitor market dominance, brand strength, distribution advantages, and the time required to build market presence. Most startups target single-digit market share initially, while established companies entering new segments may achieve higher capture rates based on brand transfer and existing customer relationships.