Calculate your market penetration rate and growth potential
ms5Category: market-sizingCalculate your market penetration rate and growth potential
Market Penetration
5.00%
Remaining Market
$950,000,000
Your $50,000,000 annual revenue represents 5.00% penetration of the $1,000,000,000 total market, leaving $950,000,000 in untapped opportunity.
Market penetration rate measures a company's current revenue as a percentage of total addressable market, indicating how much market share has been captured versus remaining opportunity. Low penetration suggests significant growth runway, while high penetration may signal market maturity or need for adjacent market expansion.
Penetration analysis helps prioritize growth strategies: companies with low penetration typically focus on customer acquisition and market awareness, while those with high penetration often pursue market expansion, product diversification, or customer lifetime value optimization to sustain growth momentum.
Market Penetration
5.00%
Remaining Market
$950,000,000
Your $50,000,000 annual revenue represents 5.00% penetration of the $1,000,000,000 total market, leaving $950,000,000 in untapped opportunity.
Market penetration rate measures a company's current revenue as a percentage of total addressable market, indicating how much market share has been captured versus remaining opportunity. Low penetration suggests significant growth runway, while high penetration may signal market maturity or need for adjacent market expansion.
Penetration analysis helps prioritize growth strategies: companies with low penetration typically focus on customer acquisition and market awareness, while those with high penetration often pursue market expansion, product diversification, or customer lifetime value optimization to sustain growth momentum.