Calculate your NPS to measure customer loyalty and predict business growth
pm1Category: product-marketingCalculate your NPS, benchmark against your industry, and understand the business impact of customer loyalty
Promoters
180
Detractors
120
Net Promoter Score
12
Your NPS of 12 is calculated from 180 promoters (36.0%) minus 120 detractors (24.0%), placing you in the "Average" category. 200 customers (40.0%) are passive, meaning they're satisfied but not enthusiastic enough to actively promote your brand.
Net Promoter Score measures customer loyalty by categorizing responses into promoters (9-10), passives (7-8), and detractors (0-6). The score is calculated by subtracting the percentage of detractors from the percentage of promoters, resulting in a range from -100 to +100. Higher scores indicate stronger customer loyalty and organic growth potential.
NPS benchmarks vary by industry, but scores above 50 are considered excellent, 30-50 are good, 0-30 are average, and below 0 require immediate attention. Promoters typically refer new customers at high rates, while detractors represent churn risk and negative word-of-mouth that can impact acquisition costs and brand reputation.
Promoters
180
Detractors
120
Net Promoter Score
12
Your NPS of 12 is calculated from 180 promoters (36.0%) minus 120 detractors (24.0%), placing you in the "Average" category. 200 customers (40.0%) are passive, meaning they're satisfied but not enthusiastic enough to actively promote your brand.
Net Promoter Score measures customer loyalty by categorizing responses into promoters (9-10), passives (7-8), and detractors (0-6). The score is calculated by subtracting the percentage of detractors from the percentage of promoters, resulting in a range from -100 to +100. Higher scores indicate stronger customer loyalty and organic growth potential.
NPS benchmarks vary by industry, but scores above 50 are considered excellent, 30-50 are good, 0-30 are average, and below 0 require immediate attention. Promoters typically refer new customers at high rates, while detractors represent churn risk and negative word-of-mouth that can impact acquisition costs and brand reputation.