Project revenue growth potential from improving your Net Promoter Score
pm2Category: product-marketingProject revenue growth potential from improving your Net Promoter Score
Current Growth
15.0%
Potential CAGR
71.7%
Year 3 Annual Revenue
$6,074,175
Your baseline 15% annual growth increases to an effective 71.7% CAGR with NPS improvement. The compounding flywheel effect starts with 175 initial referral customers (7% of customer base per 10-point NPS increase), but grows as new customers also become referrers. By year 3, your customer base reaches 1,621 customers, generating $6,074,175 in annual revenue versus $1,825,050 without NPS improvement.
Net Promoter Score improvement directly correlates with referral rates and word-of-mouth growth. Research demonstrates that for every 10-point NPS increase, customer referral behavior increases by approximately 7%, creating a compounding effect on organic customer acquisition.
Higher NPS scores reduce customer acquisition costs while simultaneously improving retention and lifetime value. Organizations with world-class NPS (70+) typically experience 2-3x faster growth rates than competitors with average scores.
Current Growth
15.0%
Potential CAGR
71.7%
Year 3 Annual Revenue
$6,074,175
Your baseline 15% annual growth increases to an effective 71.7% CAGR with NPS improvement. The compounding flywheel effect starts with 175 initial referral customers (7% of customer base per 10-point NPS increase), but grows as new customers also become referrers. By year 3, your customer base reaches 1,621 customers, generating $6,074,175 in annual revenue versus $1,825,050 without NPS improvement.
Net Promoter Score improvement directly correlates with referral rates and word-of-mouth growth. Research demonstrates that for every 10-point NPS increase, customer referral behavior increases by approximately 7%, creating a compounding effect on organic customer acquisition.
Higher NPS scores reduce customer acquisition costs while simultaneously improving retention and lifetime value. Organizations with world-class NPS (70+) typically experience 2-3x faster growth rates than competitors with average scores.