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Compare Your Net Promoter Score To Industry Standards

Benchmark your NPS against industry leaders and understand your competitive position

Calculator ID: pm9Category: product-marketing

Compare Your Net Promoter Score To Industry Standards

Benchmark your NPS against industry leaders and understand your competitive position

NPS Benchmark Comparison

Industry Standard

41.00

Your NPS Score

35.00

Your NPS score of 35 compares to an industry average of 41 for SaaS (B2B). This places you 6 points below industry standard, ranking in the 42th percentile. Top performers in your industry average 60, requiring 25 point improvement to reach that level.

Industry Performance Levels

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Net Promoter Score benchmarking reveals competitive positioning by comparing customer loyalty metrics against industry standards. Performance rankings distribute across percentiles, with top performers typically scoring 20-30 points above industry averages. The gap between leaders and laggards often exceeds 50 points, representing fundamental differences in customer experience and operational excellence.

Industry NPS benchmarks shift over time as customer expectations evolve and competitive dynamics change. Companies that consistently outperform industry averages demonstrate superior product-market fit, customer service quality, and brand strength. These advantages typically translate into higher retention rates, stronger word-of-mouth acquisition, and pricing power.