For prospective partners evaluating the revenue opportunity from joining our partner program
Calculate your projected revenue from becoming a partner. Enter your expected customer acquisitions, growth rate, and revenue per customer to see your multi-year earnings potential and make an informed decision about partnership.
Year 1 Revenue
$300.0K
Total Revenue
$1.09M
Starting with 25 new customers in Year 1 at $12,000 per customer, you'll generate $300,000 in your first year. With a 20% annual growth rate over 3 years, your total projected revenue is $1,092,000.
Our partner program is designed to help you acquire new customers and grow your revenue year over year. Partners typically see compounding returns as they build expertise with our platform and expand their customer base through referrals and repeat business.
The projections above assume consistent growth based on your inputs. Many partners exceed these numbers by leveraging our co-marketing resources, sales enablement tools, and dedicated partner support team to accelerate their customer acquisition.
Year 1 Revenue
$300.0K
Total Revenue
$1.09M
Starting with 25 new customers in Year 1 at $12,000 per customer, you'll generate $300,000 in your first year. With a 20% annual growth rate over 3 years, your total projected revenue is $1,092,000.
Our partner program is designed to help you acquire new customers and grow your revenue year over year. Partners typically see compounding returns as they build expertise with our platform and expand their customer base through referrals and repeat business.
The projections above assume consistent growth based on your inputs. Many partners exceed these numbers by leveraging our co-marketing resources, sales enablement tools, and dedicated partner support team to accelerate their customer acquisition.
We'll white-label it, match your brand, and set up lead capture. You just copy-paste one line of code.
No pressure. Just a friendly conversation.
Joining a partner program represents a significant business decision requiring investment in training, certification, and go-to-market activities. Understanding your potential revenue return helps you evaluate whether partnership aligns with your business goals and justifies the required commitment. Accurate projections enable better resource planning and realistic expectations for partnership success.
Partner programs accelerate revenue growth by providing access to qualified leads, co-marketing resources, sales enablement tools, and technical support that would be difficult or expensive to develop independently. Partners who actively engage with program resources typically see higher customer acquisition rates and faster growth compared to going it alone, making the revenue potential calculations especially relevant for partnership decisions.
Multi-year projections reveal the compounding value of partnership as your customer base grows and your expertise deepens. First-year returns may be modest while you build capabilities, but subsequent years often show accelerating revenue as referrals increase, customer retention improves, and your reputation as a certified partner attracts more opportunities.
10 new customers, 15% annual growth, $10,000 per customer, 3-year timeframe
Year 1: $100,000 | Total 3-Year Revenue: $360,000
Even conservative targets yield meaningful revenue when partner program resources accelerate customer acquisition
20 new customers, 20% annual growth, $15,000 per customer, 3-year timeframe
Year 1: $300,000 | Total 3-Year Revenue: $1.1 million
Agencies with existing sales capacity can quickly scale by applying their go-to-market expertise to partner offerings
30 new customers, 25% annual growth, $20,000 per customer, 4-year timeframe
Year 1: $600,000 | Total 4-Year Revenue: $3.5 million
Firms with strong customer relationships see compounding returns as referrals and reputation build over time
25 new customers, 30% annual growth, $25,000 per customer, 4-year timeframe
Year 1: $625,000 | Total 4-Year Revenue: $3.9 million
Premium positioning and aggressive growth targets can generate substantial multi-year revenue for committed partners
Start with your current sales capacity and pipeline, then factor in the additional lead flow and support you will receive from the partner program. Consider how many customers you could realistically onboard given your team size and expertise level. Most new partners acquire between 10-30 customers in their first year, with experienced firms or those with existing customer relationships often exceeding this range. Be conservative in your estimates initially as you learn the products and sales process.
Growth rates vary based on your market, commitment level, and use of program resources. Partners who actively participate in training, leverage co-marketing opportunities, and engage with lead sharing programs typically see 20-35% annual growth. More conservative partners or those in competitive markets might see 10-20% growth. Consider your planned investment in the partnership and available resources when setting growth expectations.
Revenue per customer includes all income from each customer relationship including initial implementation or setup fees, ongoing subscription or service revenue, renewals, and expansion sales over the customer lifetime. Look at typical deal sizes in your market and factor in multi-year customer value. Partners focused on enterprise customers may see $50,000+ per customer while those serving small businesses might average $5,000-15,000.
The 1-4 year timeframe provides meaningful projection visibility while acknowledging that longer forecasts become increasingly uncertain. Most partnership decisions are evaluated on 3-year returns, and this range captures both immediate impact and medium-term growth potential. Projections beyond 4 years depend heavily on market conditions, program evolution, and business factors that are difficult to predict accurately.
Partner programs typically provide sales enablement resources including training, certification, and sales tools; marketing support through co-branded materials, lead sharing, and campaign funding; technical resources for implementation and support; and business development assistance including deal registration and opportunity referrals. Active engagement with these resources directly impacts your ability to achieve projected growth rates.
Projections are only as accurate as your input assumptions. The calculator provides a mathematical model of customer acquisition and revenue, but actual results depend on your execution, market conditions, and program engagement. Use conservative inputs for planning and optimistic inputs to understand upside potential. Many successful partners exceed initial projections as they build expertise and reputation, while others take longer than expected to ramp up.
Calculate the value of co-selling with strategic partners. Compare win rates, deal sizes, and sales cycle length between co-sell and solo sales approaches
Compare your customer acquisition costs through our partner program versus traditional channels. See how partnering can reduce your CAC.
Calculate productivity gains from activating unused software licenses
Calculate how long it takes to recover customer acquisition costs. Optimize sales and marketing spend by understanding payback period and first-year profitability
Calculate the revenue impact of increased user engagement
Calculate potential revenue streams from your investments