TAM, SAM, SOM calculations and market opportunity analysis.
Calculate your total addressable market using top-down or bottom-up approaches
Determine the portion of TAM you can realistically serve with current capabilities
Calculate the realistic market share you can capture in the near term
Project market growth rates and expansion opportunities
Calculate your market penetration rate and growth potential
Calculate the CAGR needed to hit your revenue targets
Calculate your current market share and competitive position
Project your market share based on revenue targets