Future market share projections combine revenue growth targets with market expansion rates to determine whether a company is gaining or losing relative market position. A company can grow revenue significantly yet still lose market share if the overall market expands faster than the company's growth rate.

Strategic planning requires balancing aggressive revenue targets with realistic market share expectations. Companies must evaluate whether their growth strategy aims to capture new market share through competitive displacement, ride market expansion waves, or combine both approaches to achieve sustainable long-term positioning.